FUSION RESORT CAM RANH
An authentic hideaway experience in
Cam Ranh, Vietnam
INTRODUCTION
JLL’s Hotels & Hospitality Group (“JLL”) has been retained on a sole and exclusive basis by Amandine Assets Limited (“Owner”)
to offer for sale Fusion Resort Cam Ranh (referred to as the “Resort”, "Asset" or "Property").
The Property is an all-villa and suite product boasting a beachfront location with 255m of frontage along Bai Dai Long Beach.
The guest villas and suites feature a generous average internal area of 97 sqm offering an exclusive hideaway experience in Cam Ranh, which has been identified by the Government to be repositioned as one of the leading premium destinations of Vietnam.
The Resort is available with the benefit of the existing Hotel Management Agreement under the Fusion Resort brand OR vacant possession, allowing the incoming owner to appoint a preferred third-party brand and management or operate the Property themselves.
The Property is being offered for sale via an Expression of Interest process, the details of which can be obtained from JLL upon the execution of a confidentiality agreement. All enquiries related to the Property are to be addressed solely to JLL.
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INVESTMENT HIGHLIGHTS
The Resort boasts a beachfront location with 255 metres of frontage along the renowned “Bai Dai” (Long Beach) of Cam Ranh which uniquely offers a serene leisure destination for visitors seeking a tranquil beach getaway.
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The government has made announcements to transform Khanh Hoa Province into one of the leading luxury tourism hubs in Vietnam. Cam Ranh International Airport, only a 10-minute drive from the Resort, completed its expansion in 2018 and now offers a capacity of 4 million passengers annually.
Beachfront Location
Absolute
The Resort is offered with the benefit the existing hotel management agreement with Fusion Hotel Group, one of few fully-integrated hospitality groups in Vietnam, offering a broad suite of wellness inspired brands and concepts including Fusion Resort.​
Alternatively, the incoming owner has the flexibility to consider the vacant possession option, providing performance upside opportunities by tapping into a global operator’s distribution channel, its loyalty programme and/or optimising operational cost structures. ​
Flexibility
Management
The Resort presents a rare opportunity to own a beachfront asset in Vietnam, where investment opportunities of institutional-grade assets on the market have been limited historically.
The Resort is an all-villa and suite product with a decent performance track record, allowing the incoming investor to gain immediate exposure into the growing market of Vietnam and the Resort’s future upside potential as the 50 Hideaway villas ramp-up and synergise with the rest of the Resort’s operations.
All-villa and Suite Product with
Robust Historical Cashflows
Exclusive
Vietnam has a robust macroeconomic scene, comprising a young population of 98 million and ranking as one of the top 5 GDP ASEAN countries. The tourism market has shown a positive recovery subsequent to the full reopening of the country’s borders in May 2022.
In 2019, the Property’s top source market comprised South Korea, America/Europe, China and Japan. The Resort’s lesser degree of dependency on Chinese and Russian demand points to a smoother performance recovery whilst also benefitting from the implied upside as those market segments’ demand returns.
Market Fundamentals and Promising Recovery Trajectory
Strong
Though the Resort has been extremely successful in capturing demand from South Korea, there is an opportunity to diversify its geographic mix and attract segments with a longer length of stay and higher F&B spending. Similarly, there is consideration to explore S&M strategies to deleverage the Resort’s current exposure to the OTA channel.
Furthermore, the incoming investor can consider rejuvenating the existing all-day dining area, the Kid’s Club and other guest facilities in order to enhance F&B capture rate and attract other market segments, i.e. families and others.
Performance Upside Opportunity
Unexplored
